This is a cool feature squarespace offers to make the website better and modern and dynamic but I still don't know what to write here so I'll just keep it in here as place holder and if you have any suggestions please let me know.

This is a cool feature squarespace offers to make the website better and modern and dynamic but I still don't know what to write here so I'll just keep it in here as place holder and if you have any suggestions please let me know. •

associate creative director
bbdo ny

rodrigo.guaxupe@gmail.com
+1 917 873 0373

I also worked here:

FCB - 2025
Campbell Ewald - 2024
Sol de Janeiro - 2022
Havas NY - 2021
RGA NY - 2018
Y&R NY 2016
Publicis Brazil 2011
Z+ Havas - 2009
Euro RSCG - 2008
Full Jazz - 2007

That’s me

My career started almost 20 years ago in São Paulo, and since then, I’ve worked with brands like Michelob Ultra, Spotify, Google, Samsung, Mercedes-Benz, and Procter & Gamble, plus a bunch of other ones. I’m obsessed with how creativity still matters, especially now, when everything is a prompt. I also won and judged major advertising festivals, which makes my parents pretty proud back in my small hometown in Brazil. (Now here insert a clever joke because creatives always do it at the end of every paragraph.)

When I’m not working, I’m thinking about work. Because I’m a big hard worker. No, I’m lying, I’m playing soccer with my 3yo son, bothering my wife with my terrible dad humor, grilling Brazilian barbecue with friends, and watching The Office on repeat. I’m also a huge movie nerd (check my favorites here).

And here goes the biggest and funniest joke in the whole text because I’m also very funny.

Awards and stuff

Cannes: 2 Gold, 3 Silver, 1 Bronze, 9 Shortlists
Clio: 1 Silver, 1 Bronze
ADC: 1 Merit
One Show: 2 Bronze, 2 Merits
El Ojo: 1 Gold, 1 Bronze
LIA: 1 Grand Lia!!!, 2 Gold, 2 Bronze
FIAP: 1 Gold
São Paulo Creative Club: 2 Silver, 4 Bronze, 10 Inbook
Luerzer's Archive Magazine Publications
Nobel Prizes: Zero
JURY: AICP Awards, Mobius Awards, Adstars