Stop motion films for the new Crunch, from Cheez-It.
Cheez-It Crunh
Cheez-It launched their new snack, Crunch. Bold, angry, and with way too much energy. So they asked us to create a character for the campaign. Then we looked to this gentleman for inspiration.
(The bald guy, too)
A stop-motion tiny wrestler, hand-sewn costumes, a lot of jalapeño, and zero AI.
We had fun
With these crunchy folks:
Creative
Michael Aimette, Chief Creative Officer
Dan Kelly, EVP, Executive Creative Director
Chris Cannon, VP, Creative Director, Copy
JP Gomez, VP, Creative Director, Art
Rodrigo Ribeiro, Associate Creative Director, Art
Thomas Thysens, Copywriter
Strategy
Nayantara Mukherji, EVP, Strategy Director
Kevin Nguyen, Strategy Director
Francis Jimenez, Senior Strategic Planner
Production
Nick Williams, SVP, Head of Production & Content
Alston Bowman, Producer
Business Affairs
Cindy Hoffman, Director, Business Affairs
Juan Figueroa, Business Affairs Manager
Account Management
Drew Halpern, EVP, Head of Client Engagement
Jocelyn Choi, VP, Account Director
Rachel Magerman, VP, Account Director
Elliot Falconer, VP, Account Director
Rachel Kanter, Account Supervisor
Kate Cruz, Account Supervisor
Project Management
Hannah Chandler, Senior Project Manager