Spotify turns media-buying lessons into cool songs. Tunetorials Problem: Media planners use Spotify every day. But at work, they never consider it for their clients.So instead of explaining to them how to use the platform, we made them feel it. We created Tunetorials. An album with 6 tracks teaching media buyers how to use Spotify Ads Watch the case study: Each music video was made with a completely different visual technique. All the songs: