Sony Channel wanted to build a bigger audience for the second season of its TV show ‘Revenge.’ With a budget of $5k.

The Woman with the Hammer

 
CrazyWoman01.jpg
 
 

Armed with a hammer, an actress destroyed a car in a street of Vila Olímpia, a business district of São Paulo. Minutes later, a video was posted by an eyewitness under the title: “The Crazy Woman of Vila Olímpia”. At the end of the day, it had caught the attention of millions.

 

––– Case Study –––

Uploaded by Rodrigo Guaxupé on 2014-10-06.
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