samsung | invasion with galaxy
A Star Wars AR experience invaded 50 million pockets in one single day.
•
A Star Wars AR experience invaded 50 million pockets in one single day. •
Every Samsung phone comes with a pre-installed loyalty app called Members.
But nobody accesses it. And Samsung got pissed.
To change that, we leveraged one of the most anticipated movies of the year:
The Rise of Skywalker. And we created an AR experience where fans could see all the iconic Star Wars ships in the sky. Then Samsung got happy.
During the movie’s premiere in LA,fans could spot the most iconic starships in the sky.
I think you got the idea, but if you are still interested, here’s our stellar (uh uh?) case study.
With these intergalactic folks:
AJ Tomiak — Producer
Alice OakHill — Executive Content Producer
Angelo Maia — Creative Director
Emily Stetzer — Art Director
Harrison Kaminsky — Senior Producer
James Dick — Executive Creative Director
Joshua Williams — Associate Creative Director
Kai Tier — VP, Technology
Martin Vogts — Strategy Director
Meghan Lorito — Senior Connections Planner
Namwan Leavell — Copywriter
Nick Pringle — VP / Group ECD
Otavio Barbon — Senior Copywriter
Ricardo Franco — Creative Director
Rodrigo Burdman — Creative Director
Rodrigo Ribeiro — Senior Art Director
Steven Molinari — Management Supervisor
Wing Luo — CD & Senior Technical Director