Cheez-It Crunh
Stop motion films for the new bold and strong Crunch, from Cheez-It
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Stop motion films for the new bold and strong Crunch, from Cheez-It •
Cheez-It launched its new snack, Crunch. Bold, angry, and with way too much energy.
So they asked us to create a character for the campaign.
Then we looked to this gentleman for inspiration. (The bald guy, too)
A stop-motion tiny wrestler, hand-sewn costumes, a lot of jalapeño, and zero AI.
We had fun
With these crunchy folks:
Alston Bowman — Producer
Chris Cannon — VP, Creative Director, Copy
Cindy Hoffman — Director, Business Affairs
Dan Kelly — EVP, Executive Creative Director
Drew Halpern — EVP, Head of Client Engagement
Elliott Falconer — VP, Account Director
Francis Jimenez — Senior Strategic Planner
Hannah Chandler — Senior Project Manager
Jocelyn Choi — VP, Account Director
JP Gomez — VP, Creative Director, Art
Juan Figueroa — Business Affairs Manager
Kate Cruz — Account Supervisor
Kevin Nguyen — Strategy Director
Michael Aimette — Chief Creative Officer
Nayantara Mukherji — EVP, Strategy Director
Nick Williams — SVP, Head of Production & Content
Rachel Kanter — Account Supervisor
Rachel Magerman — VP, Account Director
Rodrigo Ribeiro — Associate Creative Director
Art Thomas Thysens — Copywriter