Mercedes-benz | Lil’ Benz Dealership
An authentic Mercedes-Benz dealership transformed to be kid-sized
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An authentic Mercedes-Benz dealership transformed to be kid-sized •
During the holiday season of 2018, Mercedes-Benz won
the love of millennials by doing something for the people
who are actually in charge of Christmas: their kids.
Check these 2 teasers and the case study:
It included little cars, little salespeople, little owner’s manuals (coloring books), and even a photo booth for making little driver’s licenses on the spot.
Watch the case study:
We also adapted some original Mercedes-Benz ads.
With these lil folks:
Ben Hassey — Senior Content Producer
Ben Kravitz — Account Supervisor
Chris Joakim — Executive Creative Director
Emily Stetzer — Junior Art Director
Francisco de Deus — Photographer
Joe Gagliardi — Group Director, Production
Josh Lanz — Group Account Director
Madeline Gioia — Associate, Business Affairs
Madeleine Rogers — Account Manager
Michael Stoopack — Managing Director Client Services
Mike Donaghey — Executive Creative Director
Namwan Leavell — Junior Copywriter
Natalie Webb — Strategy Director
Nick Pringle — VP Group Executive Creative Director
Otavio Barbon — Senior Copywriter
Pete Taft — Production Coordinator
Rodrigo Burdman — Creative Director
Rodrigo Ribeiro — Senior Art Director
Sasha Skulinets — Production Assistant
Tatiana Spiegel — Senior Producer