Hyundai | Tree correspondents
Trees Become Credible Correspondents For the Global Press
•
Trees Become Credible Correspondents For the Global Press •
Trees witness climate change every day, but they've never had a way to speak. (Of course, trees don’t talk) But now Hyundai gave them a voice. By combining environmental sensors, a proprietary AI model, and global weather data, Tree Correspondents turns living trees into credible journalists for the global press.
Look at the amount of nerdy stuff we had to do:
And if you are EVEN MORE curious about how we did that, here are some cool boards with plenty of information.
With these correspondent folks:
Alexandre Abrantes — Executive Creative Director
Alina Carrel — Senior Producer
Ben Nilsen — SVP, Head of Brand Experience
Cindy Hoffman — Director of Business Affairs
Danilo Boer — Global Creative Partner
Daniel Roversi — VP Executive Producer
Diana Gonzalez Cash — SVP, Group Account Director
Dominique Thibault — Sr. Comms Strategist
EJ Lee — VP Creative Director
Elisa Tanganelli — Account Director
Jenna Ramon — Associate Producer
Joey Monteverde — VP Creative Director
Joyce Shi — Design Director
Lara Polovina — Associate Creative Director
Louis Carvell — Account Executive
Michael Aimette — Chief Creative Officer
Nick Williams — SVP, Head of Production & Content
Pieter Claeys — Creative Director
Robbie Felder — Strategy Director
Rodrigo Ribeiro — Associate Creative Director
Roxane Schneider — Creative Director
Sy-Jeng Cheng — ECD Head of Design & Craft
Tina Allan — Global Chief Data & Intelligence Officer
Todd Sussman — Chief Strategy Officer